Randstad Digital Content Marketing Manager in New York, New York

Digital Content Marketing Manager

job details:

  • location:New York, NY

  • salary:$35 - $40 per hour

  • date posted:Thursday, July 12, 2018

  • experience:3 Years

  • job type:Contract

  • industry:Professional, Scientific, and Technical Services

  • reference:435587

  • questions:212-213-3600.

job description

Digital Content Marketing Manager

job summary:

Who We Are:

WorkMarket, an ADP company, is an enterprise software platform that helps companies efficiently and compliantly organize, manage and pay their freelancers and contractors. Our industry-leading Freelance Management System (FMS) is used by thousands of businesses to find, manage and pay their freelancers, independent contractors and vendors -- all from one platform. Our enterprise-grade SaaS platform boasts state-of-the-art security (SOC 2 compliant), rich integration capabilities (Mulesoft Connector) and much more.

WorkMarket is trusted by some of the biggest companies on the planet. To learn more about our company and our mission to power the future of work, visit https://www.workmarket.com/about-us .

location: New York, New York

job type: Contract

salary: $35 - 40 per hour

work hours: 9 to 5

education: Bachelor's degree

experience: 3 Years


Who you are:

Our ideal candidate is a self-starter who is passionate about creating compelling digital and experiential content aimed at helping sales educate, nurture and convert high-target sales prospects.

  • Experienced content champion who will own ideation, development, execution and tracking of wide variety of content including white papers, reports, blog, web content, videos, PPTs and more

  • Possess excellent written and verbal skills and are to develop high-quality content efficiently without need for external proofreading or grammatical review

  • Experience managing B2B social platforms across Twitter, LinkedIn, Facebook and YouTube and leveraging social ads and sponsored content to segment and target relevant sales prospects

  • Well-versed interacting with external customers, analysts and constituents and ability to interview senior stakeholders and subject matter experts to produce needed content

  • Experience supporting industry tradeshows and conferences including logistical operations, content strategy, execution and tracking

  • In-depth knowledge of SEO and PPC marketing best-practices and proven experience generating content and materials required to support long-term optimization efforts

  • Comfortable analyzing campaign and performance data to derive insights and make recommendations about content effectiveness, investment priorities and resource allocation

  • Experience working with other freelance writers and designers and service in a project management role to ensure content is produced at a high-level, on-time and under budget

  • Ability to work with senior counterparts in Sales, Product, Customer Support and other departments to assist with content needs

Experience producing content for B2B campaigns including landing pages, emails, Infographics,


Skills and Requirements

  • Experience leading a B2B SaaS content marketing function (3+ years)

  • Creative thinker, writer, packager of campaign content and engagement tools -- experience with innovative creative that drives conversion.

  • Excellent written, verbal and highly effective presentation skills - ability to write and manage content spanning thought leadership, sales collateral and personalized emails

  • Expertise in SEO/SEM tactics and ability to craft campaigns that generate tangible results

  • Well developed skills for creating sales assets including video and screencast creation/editing, hosting/streaming of videos, embedding in emails, basic web content management skills

  • Proactive and entrepreneurial, self-starter attitude

  • Ability to operate in a fast paced environment, balancing strategic and tactical responsibilities.

  • BA/BS required

skills: Analysis - Brand/Market

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.